On the last day of summer Ari (Lunar James) and I had arranged a personal brand photoshoot in her beautiful home and studio space. The week leading up, it was constantly raining so it was a nice surprise that on the morning of the shoot the sun was shining brightly.
Ari is the owner and designer of Lunar James and Arianna Delaney Jewellery – a jewellery brand that is inspired by nature, the spiritual world and the modern day wild woman.
Before our brand shoot, Ari and I had a couple of coffees and calls together to dig deep into her brand. We talked through why she was doing what she was doing and how her products helped her customers. It was clear from the get go that Ari had a huge passion for what she was doing and her ultimate goal was to create a product that made people happy and empowered.
Ari told me that she is a very spiritual person and enjoys ancient rituals like burning incense and tarot cards. Her newest collection in fact is inspired by some of these ancient rituals she has encountered on her travels and Egyptian jewels. She wanted the brand photos to encapsulate the spirituality, passion for what she was doing and mirror female strength and empowerment.
Before our shoot, we created a shot list with all the content we wanted to create on the day and discussed outfits and props we wanted to include during our 4 hours together.
On the day of the shoot, we started off with some casual portraits of her drinking coffee and sitting on a bench, followed by a few pictures in a flowy dress in the garden showcasing her beautiful new collection. We also wanted to include some pictures of her meditating and burning incense to capture her spiritual side. We then finished off by creating some product pictures as well as some behind the scenes pictures of her working in her studio.
Lunar James just launched their new collection Luxor and these pictures are featured throughout her website, marketing material as well as social media.
As Ari puts it “ Honestly blown away by these photos! Thank you so much for capturing everything I hoped, and more!”
Are you a small business looking to create professional, on-brand images that capture the essence of your brand? Get in touch and let’s get planning.